Where founder dependency hides.
Before the tools, the diagnosis.
Intake
Someone wants to talk to you. If what happens next involves you personally reading a message and proposing a time, intake is manual — and it fails at the exact moment someone was ready to buy.
Follow-up
Someone went quiet. If the person who remembers is you, you don't have follow-up. You have good intentions. Most lost revenue lives here.
Delivery
They said yes. If every client's first week depends on how busy you were, and the reporting only goes out when you remember, you're rebuilding the same process every time.